Privacy Policy
Cauri Ltd., a private limited company with registered office at [insert address] and registered under number [insert company number] (“Cauri Ltd.”, “Publika”, “We” or “Us”), attaches great importance to the protection of the personal data of its professional users (“User(s)” or “You”).
This Privacy Policy aims to inform You, in full transparency, about the conditions under which We collect, use, share and protect Your personal data.
Terms with an initial capital letter not defined in this Privacy Policy are defined in the General Terms of Service.
2. PERSONAL DATA COLLECTED
When using the Publika platform and application, We collect the following categories of data:
Identification Data: first name, last name, professional email address, company name.
Profile Data: responses to onboarding questions, preferred tone of communication, communication goals, media provided.
Connection Data: activity logs, date and time of access, IP address.
Social Media Data: access tokens, metadata of posts, targeted audiences, engagement metrics.
Billing and Payment Data.
3. PURPOSES AND LEGAL BASES OF PROCESSING
Publika processes personal data for the purposes listed below, on the corresponding legal bases:
Purpose | Legal Basis |
|---|---|
Marketing communications | Consent (ePrivacy Directive) |
Service analytics and improvement (aggregated data) | Legitimate interest |
Personalized recommendations | Legitimate interest |
Employee training (anonymized data) | Legitimate interest |
4. DATA RETENTION PERIODS
Purpose | Retention Period |
|---|---|
Marketing and prospecting | 3 years after last active contact |
Analytics and service improvement | Raw data: 6–12 months Aggregated anonymized data: indefinite |
Personalized recommendations | Duration of contractual relationship + up to 3 years |
5. DATA RECIPIENTS
Your data are accessible only to authorized team members of Cauri Ltd. and to technical service providers acting as processors.
In particular:
With service providers working on our behalf, under contracts that limit their use of your data and require their protection.
Where necessary to comply with legal obligations, or to protect the rights, property, or safety of Cauri Ltd., Publika users, or the public.
Transfers outside the United Kingdom or the European Union may occur. In such cases, We ensure that these transfers are governed by the European Commission’s Standard Contractual Clauses or equivalent safeguards.
6. YOUR RIGHTS
In accordance with the UK GDPR and/or EU GDPR, You have the following rights over Your data:
Right of access
Right of rectification
Right to erasure
Right to data portability
Right to restriction of processing
Right to object to processing
Right to withdraw consent at any time
You can exercise these rights by contacting us at: support@publika.online
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) or, where applicable, with your local data protection authority.
7. DATA SECURITY
We implement appropriate technical and organizational measures in line with data protection regulations to ensure the confidentiality, integrity and availability of Your data (secure connections, access logging, restricted access, encryption where relevant).
8. COOKIES AND TRACKERS
Publika does not directly deposit cookies on the Application. However, third-party services integrated into the Application (such as Calendly, Facebook, Instagram, TikTok, and LinkedIn) may place cookies on the User’s device, in particular for audience measurement, personalization, or tracking purposes.
Users are invited to consult the privacy policies of these partners to learn more about their use of cookies and, where applicable, to configure their preferences directly with them.
The cookie banner displayed upon Your first visit allows You to accept or refuse the use of non-essential cookies. You can modify Your preferences at any time by writing to: support@publika.online.
You also have the option to configure Your browser to disable cookies. Each browser provides different settings:
Microsoft Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete cookies in Microsoft Edge
Google Chrome: Delete, allow, and manage cookies in Chrome
Safari Mac: Clear cookies in Safari on Mac
Safari iPhone / iPad: Clear history, cookies, and cache on iOS
Firefox: Manage cookies in Firefox
Opera: Manage cookies in Opera
Some browsers also offer a “Do Not Track” option.
You can also change the permissions granted to the mobile application (e.g., microphone, location) through your device settings.
9. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. You will be informed of any material changes. The date of the last update is indicated at the top of this document.